July 11, 2016

Building an Automated Marketing Pipeline

Does everyone that calls you book a job? Probably not - they probably reconsider on their own, realize the err in their ways and call you back later, right? Yeah, probably not. You need to be proactive in reaching out to these leads and convert as many of them as you can or you are leaving money on the table.

Every lead that contacts you costs you something. If you have a process to convert more of them into customers, your revenue per lead will go up, which puts more money directly into your pocket. So it makes sense to continue the conversation with prospects.

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June 20, 2016

Every Business Wants More Business

Every business wants more business. Even if they say "we have too much business" all they are really saying is once they have their current growth spurt figured out, they will want more business.

How do you get more business? Marketing.

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May 17, 2016

A Picture Is Worth a Thousand Words

Have you ever had a customer call with a problem that you're pretty sure you can take care of but it's kind of hard to tell from their description? The customer just wants their problem solved but you need to make sure that you price it right or that you can even commit to doing the work. Sometimes words just aren't enough to communicate. Sometimes a picture is worth a thousand words.

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May 1, 2016

Why You Can't Afford to Ignore Digital Marketing

In this guest post from our latest integration partner Signpost, learn from Jenny Hayward how you can be more effective with your digital marketing strategy.

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April 22, 2016

Manage By Data, Not Hunches

When you head to the Walmarts to make a major purchase, you've researched the brands, the features, the costs and so you know you're getting a good deal.

Why don't you put that much research into running your business?

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February 10, 2016

Integrating with Infusionsoft

Sure, serviceminder.io's got a great marketing automation tool called Drips. And built-in is always nice because there's less of a chance data is going to get out of sync.

But Infusionsoft ain't bad either.

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January 31, 2016

serviceminder.io - 4

We're excited to announce our next major release, version 4, available now. With more integration capabilities, marketing automation and reporting than ever before.

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September 20, 2015

Emailing Your Customers and Prospects?

Everybody sends emails to their customers and prospects. Maybe it's related to a proposal or an upcoming appointment. They may have a question about warranty or service. And you probably send those emails from multiple devices. So how do you archive and track all those emails?

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February 16, 2015

Still Downloading Lists of Emails?

You want to do targeted email campaigns. So you go into your CRM, filter the list you want, download it, then switch over to your email tool, upload the list, write and test your message and hit send. Repeat.

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September 30, 2014

Tracking New and Repeat Revenue

Many service businesses rely on regular, repeat revenue from existing customers. It's important to have the tools to track how well your repeat business is doing.

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August 13, 2014

Put Your Best Foot Forward

Running a service business entails a lot more than just showing up and fixing the problem. To win the confidence of complete strangers, you need to look like you know what you're doing and always put your best foot forward.

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August 11, 2014

Subscription Type Services

Some services involve a series of visits. Scheduling and keeping track of each visit can be a real pain. That's why it's important to incorporate subscription services in any scheduling system you consider.

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August 11, 2014

Customer Scheduling Notifications

Customer calls. You make their appointment for "sometime on Tuesday." Sound familiar? Believe it or not, they'd probably like something a little more specific than that...

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August 11, 2014

Web-based Appointment Scheduling

Web-based appointment software is pretty common. There are literally dozens and dozens of service providers that will help you fill up your day with appointments.

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August 11, 2014

Proposal Options

Everybody wants a choice. Even customers. When you're building proposals, it's important to have the ability to give your customer the choices they want.

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