As it’s hard to ignore the impact of inflation both personally and professionally, it may seem that it's impossible to grow in this climate, without increasing spending. However, we gathered a few experts to share tips on how you can grow more and spend less, despite inflation.

serviceminder CEO, John Keene sat down with Robin Steele, and Chad McNeil from 33social Digital Marketing, to share some marketing tips and processes specific to home services.

If you’re new here, welcome! serviceminder is the platform for managing and operating home service brands. This award-winning tool has helped franchise brands stand out from competitors since 2011 by ​​providing unique tools and integrations. One of those integration partners is 33social.

Founded in 2010,33social relies heavily on a variety of analytics to provide smart consulting and analytics-based recommendations to help its clients achieve their digital marketing goals.

Now that you’re up to speed, here’s a recap of our webinar…

Know your data

First things first, know what’s worth measuring. Analyzing numbers and reports can be tedious so it's important to know what to look for.

One of serviceminder’s many great tools is Revenue by Lead Source reporting. When it comes to budgeting, this feature is your best friend.

This report will help you realign your budget and keep you in the know!

Knowing which source is causing the most traffic and identifying the ones that are not as successful can ultimately save you money. This is one of the many examples of how you can make financial decisions based on data with serviceminder.

Imagine all your monthly reports, automated. No room for human error and no time wasted.

Utilize your tools

Let’s not rush to pay new people or new tools to do things we can easily do ourselves… if you are a serviceminder user, just check your tool belt (AKA your serviceminder account)!

Try these 3 simple tasks within serviceminder to increase revenue without spending a penny: -Recycle past discount codes via email campaigns to reengage current or new customers -Utilize texting features: retarget ‘dead’ leads -Reopen and reshare expired proposals along with a coupon code

Track Your Leads

As mentioned earlier, knowing your numbers is important, and in the home services industry, location is just as important.

serviceminder also offers revenue by zip code, which can help you target certain areas by creating customizable geo-zones. With that information, you can now promote specific services or promos to certain neighborhoods, cities, or geo-zone.

By targeting a certain area, your service agent can spend more time on appointments per day because they’ll spend way less time traveling all over to different areas.

Want to learn more?

Hear from the experts themselves, watch the full webinar here. Ready to see inside the serviceminder platform? Book a demo now! To watch past webinars or attend upcoming webinars check out our webinar page