Makes Lead Acquisition Easy

How does help with lead acquisition? By letting you point a form on your website or any of the popular landing page hosting sites such as Gravity Forms, you can feed leads directly into

When a customer arrives on your website or responds to a digital campaign and submits a form, different tracking parameters can be used to tell precisely where the lead came from. Are you relying on UTM tracking parameters and Google Ads conversion tracking only? provides a simple method to track prospect and customer acquisition data. Even if you’re running a simple Google Ads campaign utilizing landing pages, linking the form submissions to your account is very simple.

Step 1: API Key Creation First, you need to create an API key that allows for the form’s data to enter – think of the API key as a literal “key” to feed data into your database. Keep this number secured, as it’s pertinent to appending to the extended URL to which form data will be posted.

Step 2: Channel & Campaign Creation Next, you’ll need to establish a Channel (think of this as the primary source, such as “Online Marketing”). If your online marketing consists of Google Ads, you can then create Campaigns within your Channel to clearly delineate each and every ad campaign, ad group or landing page you’re utilizing. This is extremely helpful for later tracking of revenue by lead source.

Step 3: Establish a Webhook for Data Posting from Your Form After you’ve created your Channel and Campaign(s), you’re now ready to create a Webhook for your landing page(s) form submissions. This simply means utilizing an already created URL, to which you append your API key created in the first step. Again, this ensures your form data is fed, encrypted, to your database upon form submission. It’s imperative that your Webhook form fields match’s accepted data labels, as you’ll see below.

Step 4: Update Your Forms’ Hidden Fields & Webhook Fields Once you’ve established your Webhook (also called a web call back or HTTP push API), it’s now time to add hidden fields to your landing page(s’) forms and updating the Webhook fields. The reason for keeping the form fields hidden is simply to alert as to which Channel and Campaign the form submission information came from. Your forms can be as complex as you’d prefer and you only need to ensure your form fields’ labels fall in line with’s supported fields. This is especially true when monitoring how the fields are labeled in the Webhook.

Step 5: Test Your Form and Webhook We recommend testing your form submissions to ensure that all necessary data fields on your landing pages’ forms are populating in prior to launching your online marketing campaign. In most cases, if a specific field is not populating, it’s because it’s incorrectly labeled in the hidden field of your form or in the Webhook itself. Examples of this would be the form field for phone number input reading “Phone”, but upon submission, would receive data from the form field labeled Phone1. If you were to leave the field label as “phone”, rather than “Phone1”, exactly as you see here, that field will not populate in once the form is submitted. It’s extremely easy and has no impact on user experience. Upon submission of the form, you’ll receive a notification that a new contact has been added via API key and you’ll also be able to select the Campaign, underneath the Channel to see leads submitted for each individual campaign. This ease of contact information acquisition is paramount to the growth of your customer/prospect database. Once you’ve captured that information, you can then nurture all of those leads.

There are multiple approaches you can use to ensure proper lead nurturing. For example, upon a new contact being added via API key from Campaign “X”, you can establish a trigger that automatically sends an email or text message to that contact thanking them for reaching out and that you’ll be in touch with them shortly. This, obviously, is a very simple tactic, but is used as an example of how the acquisition of contacts/prospects, from a clearly delineated source (in this case Campaign), is essential to lead nurturing in the near future, as well as later down the road. The ability to delineate which of your marketing campaigns are producing revenue, and which are not, is incredibly important for your future budgeting and planning. makes it extremely easy for you to quickly breakdown what worked and what did not. Ensuring your company is able to eliminate wasted marketing expense is just one of the benefits of’s lead acquisition tracking capabilities.

To learn more about how can assist your home services business in lead acquisition and source identification, simply contact us and we’ll be happy to answer any of your questions. We look forward to hearing from you!