July 11, 2016

Building an Automated Marketing Pipeline

Does everyone that calls you book a job? Probably not - they probably reconsider on their own, realize the err in their ways and call you back later, right? Yeah, probably not. You need to be proactive in reaching out to these leads and convert as many of them as you can or you are leaving money on the table.

Every lead that contacts you costs you something. If you have a process to convert more of them into customers, your revenue per lead will go up, which puts more money directly into your pocket. So it makes sense to continue the conversation with prospects.

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June 20, 2016

Every Business Wants More Business

Every business wants more business. Even if they say "we have too much business" all they are really saying is once they have their current growth spurt figured out, they will want more business.

How do you get more business? Marketing.

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May 1, 2016

Why You Can't Afford to Ignore Digital Marketing

In this guest post from our latest integration partner Signpost, learn from Jenny Hayward how you can be more effective with your digital marketing strategy.

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February 10, 2016

Integrating with Infusionsoft

Sure, serviceminder.io's got a great marketing automation tool called Drips. And built-in is always nice because there's less of a chance data is going to get out of sync.

But Infusionsoft ain't bad either.

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September 20, 2015

Emailing Your Customers and Prospects?

Everybody sends emails to their customers and prospects. Maybe it's related to a proposal or an upcoming appointment. They may have a question about warranty or service. And you probably send those emails from multiple devices. So how do you archive and track all those emails?

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February 16, 2015

Still Downloading Lists of Emails?

You want to do targeted email campaigns. So you go into your CRM, filter the list you want, download it, then switch over to your email tool, upload the list, write and test your message and hit send. Repeat.

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