Proper marketing management

Key to any marketing activity is tracking what works and what doesn't. If you don't ask a prospect how they heard about you, then you'll never know where the revenue comes from. Without that, you're flying blind. Simple but sophisticated tools make it easy to track every lead and prospect, including specific campaigns as well as general lead gen activities like print or radio.

We tie every customer's revenue back to the campaigns that brought them in so you can compare what channels are working best. While rarely does focusing exclusively on the "best" campaign end up being the right answer, figuring out the right mix of marketing is critical to keeping your revenue pipeline well fed.

It's hard to decide what to spend where with marketing if you have no idea what's working now. Track the data and make better decisions.